Almost every Web startup or acquisition by the company has been, like the Post itself, a mid- or up-market venture ( Slate, The Root, Slate V, Foreign Policy,, , the late Big Money, the late LoudounExtra, the late Sprig, et al.). It will even tart up its Style section with a bubbly column called “ Celebritology.”īut going down-market on the Web with silly slide shows, celebrity news, and “titillating gossip and sex” (as Downie describes it) just doesn’t pass muster at the Washington Post Co. Its parent company will produce a free tabloid (the Express) if that’s what it takes to repel a competing free tabloid (the Washington Examiner). It will happily publish a comics section for children of all ages. Oh, a newspaper like the Washington Post will gladly publish a daily sports section filled with pandering, civically useless entertainment for the city’s sports fans. For some legacy media companies, aspects of what the Huffington Post, Gawker, Matt Drudge, and others do is just too low-rent, sensationalistic, and people-pleasing for them to imitate.
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